With over 20 years of experience as a professional motorsport athlete, Daniel Sedlak has built a career defined by speed, precision, and determination. His journey from the racetrack to businessman has been fueled by a deep passion for entrepreneurship and investing. Leveraging the discipline and strategic thinking honed in motorsports, Daniel has successfully founded, grown, and sold multiple businesses in the motorsport industry. His experience as an athlete has instilled in him a relentless drive to push boundaries, explore new opportunities, and inspire others to achieve their goals.
Today, Daniel continues to explore new horizons, applying his unique blend of athletic discipline and business acumen to create impactful ventures. Through his work, he aims to empower others to pursue their passions and build successful, sustainable businesses.
Sedlak Offroad School LLC
After competing as a professional off-road motorcycle racer for 6 years, Daniel started Sedlak Offroad School LLC in California in 2014. Over the next 10 years “SOS” grew to become the number 1 off road motorcycle school on the west coast of the United States, training over 1000 riders a year. From mission critical training projects with the US Marine Corps to teaching the fundamentals of off-road riding in an industry first “arrive and ride” learning program, the school offered motorcycle enthusiasts a complete solution to their training needs.
Sedlak Offroad School LLC was successfully acquired in July 2024 and now operates as SoCal Off-Road School under new management.
THE ADV ACADEMY
In the spring of 2024 Daniel launched his digital Adventure Motorcycle training course “THE ADV ACADEMY”. This all inclusive digital training course offers riders the chance to train through Daniel’s Level 1 and Level 2 Adventure Rider curriculum. From motorcycle set up, an introduction to off road riding, all the way to advance sand and rock riding techniques. The ADV Academy offers riders everything they need to take their riding to the next level for a fraction of the cost of a in person training course.
The ADV Academy was successfully acquired in July 2024 and is under new management.
BRAND AMBASSADOR
Throughout his career Daniel has worked with brands from all around the world as a brand ambassador. The goal is always to create long lasting, mutually beneficial partnerships. Daniel has been working with Top 1 Synthetic oils since 2011, representing the brand in Asia, Africa, Europe, South America and the US. Brands like FXR, CFMOTO, KTM, Yamaha, GoPro, Visit Nepal and more have benefited from working with Daniel.
If you are interested in exploring a potential partnership feel free to reach out below:
HOSTING & CONSULTING
Through his company DSE, Daniel offers motorsport consulting and event hosting services. From athlete career consulting, to brand and sponsorship activation and media events. If you have a need in the motorsport world “DSE” has the contacts and resources to provide the solutions you are looking for. Some of the highlights of the last couple of years include:
Co - Organize CAKE Worlds North American Open 2022 (North Americas biggest electric motorcycle off-road event to date)
Top 1 China Dealer Conference 2019 & 2023
ADV Fest Training Course South Dakota 2023
If you are interested in working with Daniel and his team at DSE or simply have questions about how we can help:
RACE CONSULTING
If you are looking to get started in racing on two or on four wheels but you don’t know where to start, feel free to reach out and ask for Daniel’s advice. With over 20 years of international racing experience in over 50 different countries, he has the knowledge and the network to get you into a seat at almost any budget. From Endurance racing in the Philippines, to affordable touring car options in Latin America or your first Rally Raid in India. Join Daniel on his journey around the globe and live your racing dream.
COACHING
From developing mobility training programs for the US Marine Corpse to working with riders and drivers from all around the world to achieve their goals in motorsport. Daniel has been a certified instructor in the US, Europe, Asia and Australia for over a decade and has worked with hundreds of motorsport enthusiasts over the years.
Since selling his off road training school Daniel only offers individualized training and experience projects. If you are interested in taking advantage of Daniel’s experience please reach out below to discuss the different options available.